Platinum & Diamonds Collection

by Miriam Quevedo

Its tradition goes back 35 years and has incorporated know-how of various generations. The Mediterraneum, company’s inspiration, is the source of Spanish culture and has allowed Miriam Quevedo founders and specialists to benefit from great discoveries on skincare. Glamorizing the hair industry with her dazzling range of products, Miriam Quevedo brings to the region a new intensive hair care line: the Platinum & Diamonds Collection, which is launched in exclusivity at Saks Fifth Avenue this month. The jaw-droopingly luxurious line follows Miriam’s two previous collections launched in Dubai a few months ago, the Extreme Caviar and the Sublime Gold Luxe lines, which are currently retailed at selected high end retail stores in the UAE.

A precursor in her fight against capillary global anti-ageing through combining the latest innovation in hair care with effective skincare technology, Miriam Quevedo uses a unique formula of selected precious active ingredients such as Diamond and Platinum powders - reputed for their age-defying benefits. The Platinum & Diamonds Collection promises to regenerate both hair keratin and electrical balance, acting as a barrier against free radicals and restoring elasticity and vitality. The combination of additional exclusive active principles (*), known for their highly-repairing properties, was designed to bring back extreme silkiness and body volume.

The Platinum & Diamonds Collection, comprising of a shampoo, mask, serum and drops, is bursting with high antioxidant properties and trace elements, to work on two levels:

Internally, the products deeply re-nourish the hair and scalp, enhancing the silkiness of the hair and leaving them radiantly alive and providing long-lasting hydration.

Externally, dramatic results are visible after one application, thanks to its strengthening action, restoring a unique shine and ultra-volume. Hair sparkle and have never looked more radiant. High–tech active principles include:

•Organic Acai extracts(rich in minerals, vitamins and anthocyanins, reputed for boasting 10 times the antioxidant power of red grapes)

•Organic Goji extracts (concentrate of vitamins B and C, minerals and amino acids. Effectively reinforce and protect collagen)

•Caviar extracts (reputed for its nourishing and moisturizing properties)

• Thermal Water - Hot Springs, Salies de Berans des Gaves, Spain (rich in calcium, magnesium, iron and zinc. Responsible for restoring elasticity)

•Organic Argan Oil (rich in Vitamin E and essential fatty acids. Responsible for nourishing and deeply revitalizing the hair)

•Imperial Orchid, trace elements and multi vitamins complex